PDF Ebook Friend of a Friend . . .: Understanding the Hidden Networks That Can Transform Your Life and Your Career, by David Burkus
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Friend of a Friend . . .: Understanding the Hidden Networks That Can Transform Your Life and Your Career, by David Burkus
PDF Ebook Friend of a Friend . . .: Understanding the Hidden Networks That Can Transform Your Life and Your Career, by David Burkus
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Review
“David Burkus moves beyond feel-good anecdotes to instead build his powerful advice on a compelling foundation of social science and network theory. It will change the way you think about networking.” — Cal Newport, best-selling author of Deep Work and So Good They Can’t Ignore You “David Burkus is one of the world’s most highly-regarded young business thinkers — and this book shows why. FRIEND OF A FRIEND is packed with unexpected insights about networking, all built on top of a solid foundation of social science. For years, we’ve all gotten same advice about making and maintaining contacts. This book offers a fresh — and human — approach.” — Daniel H. Pink, best-selling author of To Sell Is Human and Drive “There’s a better way to network than hitting up mixers and throwing business cards in people’s face, David Burkus shows you how — with some hard-hitting science and fascinating stories to back it all up.” — Jordan Harbinger, host of “The Art of Charm” podcast “David Burkus is a gifted translator of social science research. In FRIEND OF A FRIEND, he shares not just tips on how to network more successfully, but also a new, research-based framework to help us cultivate more meaningful relationships. You’ll never look at networking the same way again.” — Dorie Clark, best-selling author of Entrepreneurial You and Stand Out, and adjunct professor at Duke University’s Fuqua School of Business "A self-help business book that challenges conventional wisdom about networking. As a business professor and contributor to TED and the Harvard Business Review, Burkus (Under New Management: How Leading Organizations Are Upending Business as Usual, 2016, etc.) has compiled plenty of anecdotes and case studies about how successful people have networked to form successful alliances, and he backs these stories with some theoretical underpinnings from the social sciences. Perhaps the most counterintuitive but convincing advice he offers is that your network's weaker ties, the people with whom you have rarely connected for years or even decades, might prove more valuable than your closest connections. The reason? The people you know best usually know the same people and also know what you know. "Our weak ties often build a bridge from one cluster to another and thus give us access to new information," writes the author. "Even though the strong ties in our life are more likely to be motivated to help us, it turns out that our weak ties' access to new sources of information might be more valuable." Each chapter ends with a set of exercises, "Practicing Online," including a link to a template to download. In providing an overview of "how social networks operate and how they create opportunities in work and in life," Burkus stresses the fluidity that a business landscape that changes so rapidly requires: how teams work best when they have a short shelf life, how positioning yourself to connect seemingly disparate camps pays dividends, and how important it is to know how to work inside your silo and when to step outside. The author extends his argument beyond career pragmatism, suggesting that networking events with the goal of expanding those networks are less effective than opportunities to do something together and really get to know each other. Furthermore, many prosperous business relationships begin as personal friendships, with those who like and trust each other looking for something they could accomplish together. A fresh rethinking of a crucial process in today's world." - Kirkus Reviews
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About the Author
DAVID BURKUS is a best-selling author, a sought-after speaker, and business school professor. Â A regular contributor to Harvard Business Review, he's delivered keynotes to Fortune 500 companies and his TED talk has been viewed over 1.7 million times. Â He lives with his family in Tulsa.
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Product details
Hardcover: 256 pages
Publisher: Houghton Mifflin Harcourt (May 1, 2018)
Language: English
ISBN-10: 0544971264
ISBN-13: 978-0544971264
Product Dimensions:
5.5 x 0.9 x 8.2 inches
Shipping Weight: 12.8 ounces (View shipping rates and policies)
Average Customer Review:
4.8 out of 5 stars
75 customer reviews
Amazon Best Sellers Rank:
#187,063 in Books (See Top 100 in Books)
The is the best book on networking I've read. I thoroughly enjoyed it and found several of the insights applicable to my business. Reading "Friend of a Friend" is like reading Malcolm Gladwell: engaging stories, fascinating research and practical advice on application. This may sound trivial but I also appreciated the size and design of this book. I travel a lot and at 58 years old my eyes are not what they used to be. This book was perfect in that it has an easy-to-read design without being a large-type version. It was easy to tuck in my briefcase or luggage. Every once in a while, all the aspects of a book line up including the content, writing, editing and book design. The team that contributed to this book got it all right and I congratulate and thank them for it.
First, let me say that I both know the author and received an advanced copy of the book - I did, however, go out and purchase a copy once it launched because the book is just that good!Now, the heart of the matter. If you have ever felt that the way that we currently do "networking" just seems off, then this book is for you. Burkus takes the reader through some surprising (or too often overlooked) realities straight out of the gate, including in chapter 1 when you realize that it is the weak ties in your network that have the most potential value for you.Chapters 3 through 6 were worth the price of the book (and more) just on their own, and will challenge the way that you look at finding not only your place inside of a networked society, but change the way you look at your friends and friend of friends.As someone who reads about 70+ books a year, this is one of the best nonfiction texts I have read in the last two years!
David Burkus has made a place for himself as a Nomad willing to reach out and say things that others might not have. His previous books were great and had tremendous relevance, and Friend of a Friend is no different. It brings to goods at a time when we are spending far too much time behind our "smart" devices and forgetting about authentic connection. In particular his chapters on "Resist Homophily" and "Build Stronger Ties Through Multiplexity" remind us all of the fact, that we have to step out of comfort zone and engage those that we may not have instinctually connected with, because they are different, or don't fit what we find works for our comfort zone, etc. It also tells us that we have to reach beyond what we know and understand, so that we can find deeper meaning from foreign (outside of our norms) relationships, and that these can often extend to the "Friends" we need to engage with to find great change and enhancement to our lives. Finally, this book is great for those that may naturally be more on the introverted side of things, as it opens a number of ways to more comfortably and readily get past using the introverted stance as a blocker, and gives mechanisms to cope and reach beyond that stance, while still maintaining and authentic self.
I received an advance copy of this book, and am kicking myself for not finding the time to read it sooner.There was not a single chapter I didn't find valuable (see dogears in photo). I could immediately see how to apply the science to my own work, and in many cases, I was inspired by the stories to create my own networking activities. And along the way, I picked up some neat trivia, too. (Did you know Sequoyah single-handedly developed the written Cherokee language that is still used today?)Each chapter starts with a summary of the wisdom contained within. Burkus then cites research, case studies, interviews, and conversations that all demonstrate the idea posed in the summary. Each chapter ends with action steps for you to analyze your own network ("From Science to Practice"), and ways to incorporate social media into your practice.Highly recommended! (I've already passed my copy on to a colleague.)As a fun aside: I was one of the kids they monitored as part of the Framingham Heart Study mentioned in the conclusion. (Being "mentioned" in the book did not affect my rating.)
Anyone who says that they love networking (the traditional way - events, lunches, clubs, etc) is either lying or they have a screw or two loose. But no one can deny the importance of having a strong network of contacts whether in a business or personal life (ever moved out an apartment by yourself?)Friend of a Friend is THE way that networking should work and I can give personal testimony to exactly what David Burkus outlines in his book. This mindset and this strategy works!This goes way beyond the principles of "who you know" primarily because this book gives real world examples of HOW to create or rekindle those important relationships and how to nurture them to lasting success. This is where the work comes in and admittedly, I can see where many people might now like hear that genuine success does involve genuine work.The stories Burkus features are fascinating and inspiring but the real gold is in the action steps. Moving from theoretical to tactical makes Friend of a Friend even more enjoyable and frankly one of the most valuable books I've read in the past few years.I recommend Friend of a Friend to anyone hoping to build their worth and their network (they go hand-in-hand), but I especially think that all high school and college students should ready this before they graduate and "head out into the real world". Knowing and practicing these principles early will be a key to they future success.
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